OTA vs. Direct: Where Are You Losing Money?
Introduction Hotels need both OTAs and direct bookings—but each channel carries very different costs. Most hotels underestimate how much they lose when a guest books…
My approach is clear, practical, and results-oriented — designed to remove overwhelm and give you confidence in your revenue strategy.
Demand-based pricing, forecasting, and KPI dashboards tailored to independent hotels.
Smarter OTA strategy, rate parity control, and distribution mapping that prioritizes profit.
Fast, SEO-optimized, mobile-friendly hotel websites fully integrated with booking engines.
Strategies to cut Booking.com/Expedia commissions and shift bookings toward your direct channel.
Maru transformed the way we handle pricing and distribution. Clear communication, hands-on support, and real results
Maru transformed the way we handle pricing and distribution. Clear communication, hands-on support, and real results
Maru transformed the way we handle pricing and distribution. Clear communication, hands-on support, and real results
Introduction Hotels need both OTAs and direct bookings—but each channel carries very different costs. Most hotels underestimate how much they lose when a guest books…
Introduction Independent hotels often lose revenue not because of lack of demand, but because of preventable pricing and distribution mistakes. Recognizing these errors is the…
Introduction A beautiful website isn’t enough—your hotel website must be designed to convert visitors into paying guests. Most hotels lose bookings simply because their website…
MA Visionary Consultants helps independent hotels grow through smarter pricing, stronger distribution, and high-converting digital strategies. Based in Iceland and supporting hotels worldwide.